For the holidays, TELUS wanted to do something exciting for their Facebook fans. So we invited them to call real phones in TELUS stores across Canada to try and connect with unsuspecting shoppers. A webcam feed let these online callers see, in real time, what was happening on the other end of the line. If a connection "under the mistletoe" was made, both the fan and the shopper won the phone.



Role: Creative Director

What happened to this world?

Smartphones are everywhere and are threatening to destroy common decency. We spend more time looking and interacting with these littles screens than we do interacting with each other. They go to bed with us, to the bathroom, on dates,  at kids recitals. - we are ultimately doomed.

But there is hope. July is Cell Phone Courtesy Month, an amazing time for all of us to remember to respect and reconnect with each other.

So TELUS thought they should help out. It might not be the expected thing to hear from your Telco - but we thought it was an important message to hear. So next July please remember to Keep It In Your Pants.

keepitinyourpants.ca

Role: Creative Director

We love all animals. That's why when TELUS partnered with WWF-Canada to help protect Canadian wildlife, we decided to create their first ever Twitter-powered vending machine. Installed at Pacific Centre in Vancouver this past December, shoppers only had to tweet to get a cool little panda stuffy. No coins needed for this vending machine - just the power of your tweet. Oh and for every tweet, people not only received a free TELUS panda we also donated $1 to WWF-Canada. Now thats a powerful vending machine.

Role: Creative Director

Its better to give than it is to receive. So that's why on facebook we asked TELUS fans, "if you could give anything to anyone, what would you give?"

Overwhelmed and inspired by the responses, we decided to reach out to a few fans and help them give their gift — and then some.

Role: Creative Director

With the launch of the Samsung Galaxy Note smartphone, Taxi was asked to come up with something big that would help differentiate the brand from competitors.

The agency developed an interactive experience that would show off what the phone could do by taking a fresh approach to product demos - a special online event called "The Big Picture."

Three noteworthy Canadian illustrators were given a Samsung Galaxy Note and asked to create a series of six drawings on the smartphones while being broadcast live on Telusbigpicture.com. Fans guessed what was being drawn and the first person to do so correctly won a Samsung Galaxy Note.

Taxi invited people across Canada to join in online with email blasts and specially targeted Facebook ads. These were supported by a series of social media teaser posts leading up to the launch date. The live online event generated 811,747 total impressions and 27,440 unique visitors over two days.

Role: Creative Director

WeDay is a celebration of youth making a difference for tomorrow. TELUS partnered with Free The Children to help youth have a voice and to live everyday like its We Day.

The catch - you cant just go to WeDay, you have to earn your way. So that's exactly what we did. We asked kids to join the TELUS Crew by showing us the differences they are making in their community. Small acts is all it takes. 

We started a #earnyourway and youth joined our conversation and proved to us that youth can and will make a better tomorrow.

Role: Creative Director

With its strong Western Canada heritage, TELUS wanted to create a rich content series highlighting how well they understood the passions and past-times of their BC/AB customers. The result was a website populated entirely by customer photographs as well as an ongoing series of customer videos. From classic mountain bike footage to terrifying wingsuit flights, this program celebrated the unique personality of BC and Alberta.

playwiththebest.ca

Role: Creative Director

We love all animals. That's why we partnered with WWF-Canada to help protect Canadian wildlife. Our first ever Twitter-powered vending machine was installed at Pacific Centre in Vancouver this December. For every tweet, people got a free TELUS panda AND $1 was donated to WWF-Canada. To learn more, check out: http://givewherewelive.ca

Role: Creative Director

TELUS connect millions of people every day, but this holiday TELUS knows nothing can replace being with someone face to face. So this holiday, we asked Canadians, “What’s keeping you from seeing loved ones this holiday?”

The response was overwhelming, so we decided to surprise a few by sending them to be with the ones they love.Role: Creative Director

greatestconnection.ca

Ruffles introduced their new chip flavors by offering Facebook fans 99¢ off a 99¢ bag. Once fans grabbed their bag, they dove into the Ruffles® Feeding Frenzy, a weeklong web serial that featured real-life piranha living in a custom-built underwater bachelor pad. Every day at 3pm, we started a frenzy by feeding the fish our mantastic chip ingredients like chicken wings, beef and cheese. Did they like their tasty snacks? You bet your ass they did.

Role: Creative Director

Landmines kill long after they have been planted and long after conflicts have ceased. What’s worse is that most of the victims are innocent civilians. But for most Canadians, it’s an issue that’s far from home. That’s why we decided to bring Canadians closer to the problem by presenting them with an ad they couldn’t ignore.

Role: Creative Director

Role: Creative Director, Art Director

In 2012, TELUS partnered with Rethink Breast Cancer to help draw awareness to breast cancer and the people that are there to help support those going through this cancer.

We asked our fans online to show their support by simply Pink(in) Out Loud. The goal was to create a sea of pink in our facebook news feeds. Mission accomplished.

Role: Creative Director