In 1998 I was approached by Chip Wilson to help develop and brand a new clothing company. The original name of the company was Athletically Hip, the logo I developed was actually the "A" in Athletically. 

Well after much discussion and debate, the name was updated to something more playful and full of personality. Lululemon was born.

My original role was as a partner with the company, but later as life goes and change happens - i was fortunate enough to work at Grip Limited many years later where we became the first AOR for Lululemon.

Role: Creative Director, Design

Role: Creative Director, Art Director, Designer

At some point you need to wake up - so why not let the soothing sounds of nature greet you each morning. The Rise & Shine app isn't just another alarm app - its the first alarm clock brought to you by a heard of animals. 

Role: Creative Director

Happy Planet Shots is such a concentrated a drink, one single drop of juice is a world unto itself. So we created this slick website that allowed guests to step inside a drop of Happy juice.

Role: Art Director, Design

We made a website that’s as fun and spontaneous as our target. “Fit is go” thinks and speaks the way Fit would – in a kind of “Tokyo Tech” broken English. We put the Fit at the centre of a quirky world where quick activities, games, silly quizzes and a ton of fun little moments all lead back to the vehicle’s four pillars of efficiency, safety, cargo and fun. The gameplay is 100% intuitive, which keeps the pace up and the user moving through the experience.

And each little moment leads to a deeper exploration of the product’s benefits, in the form of longer-form copy-driven pages.

fitisgo.ca

With TELUS the future is friendly and innovation is in their DNA. So with the new generation of store openings we decided to show what the world of innovation could be. We installed 3D printers at  the store and asked our fans online "what would you print".

Shoppers that came by the TELUS store were gifted with new phone cases freshly printed at the store.

Printing product on demand - now that's the future!

Role: Creative Director

For the launch of the new Acura ZDX, we decide to build a website that was as eloquent as the vehicle. We invited viewers to see the vehicle for every angle, but we also allowed you step inside the design process it takes to pull off a luxury ride like the Acura ZDX

Role: Art Director, Designer

The Honda Civic has been the best selling car for 10 years in a row. To celebrate the big occasion we created this fanciful, colourful experience. A twist on community, this site asks Canadians to share their Civic stories, whatever they are. The top 30 stories have been selected to appear in a coffee table book that will be sent to Honda dealers across Canada, presented to the Mayor of Aliston, Ontario (where the Civic is made), as well as installed in Honda Collection Hall in Japan. Each winner, also gets their own personal copy.

Role: Art Director, Designer

We created a platform that tells the story of Honda’s environmental leadership: Where they’ve been (Yesterday), where they are (Today), and where they are going (Tomorrow). We put the 2010 Insight Hybrid at the centre, and used the optimistic voice of children as the frame.

The hub is hondabluesky.ca. It shows Honda’s technological innovations from a kid’s perspective. “Yesterday” is Honda’s history of environmental innovation. “Today” is about what Honda is doing right now – and the 2010 Insight is the hero here. “Tomorrow” shows how Honda is looking to the future.

To bring the story full circle, we asked children to answer some big questions about the environment. We filmed their responses, and they became the heart and soul of this campaign. After all, the best reason to innovate today is so we can have blue skies for our children tomorrow.

Role: Art Director, Designer

Role: Art Director, Designer

Role: Art Director, Designer