Copa Airlines connects the Americas. Their loyalty program should feel just as generous. When we rebranded Connected Miles, we built everything around one simple truth: members deserve more. More upgrades. More places. More moments with the people who matter. More joy. We positioned the program around that promise, then brought it to life everywhere, in-flight, digital, OOH, print. Every headline, every image reinforced the same idea - ConnectMiles doesn't just reward you. It gives you more of what makes travel worth it.