Ruffles introduced their new chip flavors by offering Facebook fans 99¢ off a 99¢ bag. Once fans grabbed their bag, they dove into the Ruffles® Feeding Frenzy, a weeklong web serial that featured real-life piranha living in a custom-built underwater bachelor pad. Every day at 3pm, we started a frenzy by feeding the fish our mantastic chip ingredients like chicken wings, beef and cheese. Did they like their tasty snacks? You bet your ass they did.

Role: Creative Director