In 1998 I was approached by Chip Wilson to help develop and brand a new clothing company. The original name of the company was Athletically Hip, the logo I developed was actually the "A" in Athletically. 

Well after much discussion and debate, the name was updated to something more playful and full of personality. Lululemon was born.

My original role was as a partner with the company, but later as life goes and change happens - i was fortunate enough to work at Grip Limited many years later where we became the first AOR for Lululemon.

Role: Creative Director, Design