With its strong Western Canada heritage, TELUS wanted to create a rich content series highlighting how well they understood the passions and past-times of their BC/AB customers. The result was a website populated entirely by customer photographs as well as an ongoing series of customer videos. From classic mountain bike footage to terrifying wingsuit flights, this program celebrated the unique personality of BC and Alberta.

playwiththebest.ca

Role: Creative Director

For the holidays, TELUS wanted to do something exciting for their Facebook fans. So we invited them to call real phones in TELUS stores across Canada to try and connect with unsuspecting shoppers. A webcam feed let these online callers see, in real time, what was happening on the other end of the line. If a connection "under the mistletoe" was made, both the fan and the shopper won the phone.



Role: Creative Director

At some point you need to wake up - so why not let the soothing sounds of nature greet you each morning. The Rise & Shine app isn't just another alarm app - its the first alarm clock brought to you by a heard of animals. 

Role: Creative Director

WeDay is a celebration of youth making a difference for tomorrow. TELUS partnered with Free The Children to help youth have a voice and to live everyday like its We Day.

The catch - you cant just go to WeDay, you have to earn your way. So that's exactly what we did. We asked kids to join the TELUS Crew by showing us the differences they are making in their community. Small acts is all it takes. 

We started a #earnyourway and youth joined our conversation and proved to us that youth can and will make a better tomorrow.

Role: Creative Director

We love all animals. That's why when TELUS partnered with WWF-Canada to help protect Canadian wildlife, we decided to create their first ever Twitter-powered vending machine. Installed at Pacific Centre in Vancouver this past December, shoppers only had to tweet to get a cool little panda stuffy. No coins needed for this vending machine - just the power of your tweet. Oh and for every tweet, people not only received a free TELUS panda we also donated $1 to WWF-Canada. Now thats a powerful vending machine.

Role: Creative Director

What happened to this world?

Smartphones are everywhere and are threatening to destroy common decency. We spend more time looking and interacting with these littles screens than we do interacting with each other. They go to bed with us, to the bathroom, on dates,  at kids recitals. - we are ultimately doomed.

But there is hope. July is Cell Phone Courtesy Month, an amazing time for all of us to remember to respect and reconnect with each other.

So TELUS thought they should help out. It might not be the expected thing to hear from your Telco - but we thought it was an important message to hear. So next July please remember to Keep It In Your Pants.

keepitinyourpants.ca

Role: Creative Director

Fun spot that we created. Original creative was a banner that was loved so much by the client that we turned it into a TV spot. Not sure that happens too often.

Role: Art Director

TELUS connect millions of people every day, but this holiday TELUS know nothing can replace being with someone face to face. So this holiday, we asked Canadians, “What’s keeping you from seeing loved ones this holiday?”

The response was overwhelming, so we decided to surprise a few by sending them to be with the ones they love.Role: Creative Director

greatestconnection.ca

With the launch of the Samsung Galaxy Note smartphone, Taxi was asked to come up with something big that would help differentiate the brand from competitors.

The agency developed an interactive experience that would show off what the phone could do by taking a fresh approach to product demos - a special online event called "The Big Picture."

Three noteworthy Canadian illustrators were given a Samsung Galaxy Note and asked to create a series of six drawings on the smartphones while being broadcast live on Telusbigpicture.com. Fans guessed what was being drawn and the first person to do so correctly won a Samsung Galaxy Note.

Taxi invited people across Canada to join in online with email blasts and specially targeted Facebook ads. These were supported by a series of social media teaser posts leading up to the launch date. The live online event generated 811,747 total impressions and 27,440 unique visitors over two days.

Role: Creative Director

Its better to give than it is to receive. So that's why on facebook we asked TELUS fans, "if you could give anything to anyone, what would you give?"

Overwhelmed and inspired by the responses, we decided to reach out to a few fans and help them give their gift — and then some.

Role: Creative Director

For the launch of the new Acura ZDX, we decide to build a website that was as eloquent as the vehicle. We invited viewers to see the vehicle for every angle, but we also allowed you step inside the design process it takes to pull off a luxury ride like the Acura ZDX

Role: Art Director, Designer

With TELUS the future is friendly and innovation is in their DNA. So with the new generation of store openings we decided to show what the world of innovation could be. We installed 3D printers at  the store and asked our fans online "what would you print".

Shoppers that came by the TELUS store were gifted with new phone cases freshly printed at the store.

Printing product on demand - now that's the future!

Role: Creative Director

In 1998 I was approached by Chip Wilson to help develop and brand a new clothing company. The original name of the company was Athletically Hip, the logo I developed was actually the "A" in Athletically. 

Well after much discussion and debate, the name was updated to something more playful and full of personality. Lululemon was born.

My original role was as a partner with the company, but later as life goes and change happens - i was fortunate enough to work at Grip Limited many years later where we became the first AOR for Lululemon.

Role: Creative Director, Design

TELUS is currently redesigning ALL of their digital properties. Its a unruly exercise but a necessary task in order to stay up with consumer and technology needs.

A TELUS Digital Labs was created. The first inside start up team. High performance, nimble and focused on providing a truly consumer experience.

I joined the team for 6 months as CD to the TELUS brand - ensuring brand and consistency across all communications.

Ruffles introduced their new chip flavors by offering Facebook fans 99¢ off a 99¢ bag. Once fans grabbed their bag, they dove into the Ruffles® Feeding Frenzy, a weeklong web serial that featured real-life piranha living in a custom-built underwater bachelor pad. Every day at 3pm, we started a frenzy by feeding the fish our mantastic chip ingredients like chicken wings, beef and cheese. Did they like their tasty snacks? You bet your ass they did.

Role: Creative Director

Role: Creative Director